Resume

JC Vaughan

Email | Los Angeles & Toronto


Education

University of Southern California - Marshall School of Business
Master of Science - MS, Entrepreneurship & Innovation

Ryerson University
Bachelor of fine arts - BfA, Performance Dance

University of California, Irvine Division of Continuing Education
Certificate - Esports Management


Experience

Sr. Manager, Marketing & Partnerships
Sizzle Popcorn

The go to snack for gamers.

Created the baseline framework for Sizzle's new influencer marketing program. Proposed the budget for fiscal and quarterly marketing incentives in order to capitalize on content creation, events, and to drive non-endemic sales.

  • First-year sales growth of 112% within the first 6 months.

  • Sourced and contracted over 90 influencer marketing campaigns.

  • Controlled the company's sales and marketing efforts.

Partnerships Manager
Gamer Supps

The Leader in Gaming Energy & Nutrition.

  • Identify and sourced partnership opportunities through inbound lead follow-up and outbound cold calls and emails.

  • Researched partners, identified key players, and generated interest in influencer campaigns.

  • Collaborated with senior management and other marketing teammates to align our internal goals with new and existing partner relationships.

  • Negotiated and finalized deals in accordance with the company’s contract guidelines and policies.

Founder
Execute Productions

Founded a creative agency specializing in social media marketing, esports/events, and brand strategy/execution.

  • Attended and coordinated live events where our team produced content in both video and photo form for brand partners and clients utilizing talent.

  • Consulted on new business ideas looking to break into the entertainment world specifically emerging markets. Lead through design thinking and innovation tactics.

  • Consulted with creators in the new media/digital landscape. Helped develop better pitches, media kits, brand innovations.

  • Successfully lead two brands through Seed and Series A funding developing brand marketing and sales strategy plans.

  • Managed a roster of 12 content creators/influencers. Successfully netting 300K+ in ad revenue YoY.

Director Of Business Development
Four Fifty Five

Custom clothing for the modern sophisticated person.

As Director of Business Development, the task was to expand the business venture to increase the opportunity for revenue growth as well as source potential private investment. During my tenure I was also a managing partner for the marketing team.

  • Controlled all of the marketing strategy both internal and external.

  • Developed strategy to prep business for Series A funding as well as buyout/exit.

  • Successfully ran multiple B2B contracts generating a 110% increase in corporate deals.

  • Implement a stronger marketing effort on Social Media and Google SEO/SEM leading to higher KPI’s including click through rate and sales completion.


Consulting Clients

Stan - Go to market product strategy

Kids Help Phone - Gaming and esports marketing strategy

View the Vibe - Content strategy


Licenses & certifications

Fundamentals of Digital Marketing - Google Digital Garage

Twitch Gameplan Certification - Amazon

Cybersecurity Fundamentals - IBM

Enterprise Design Thinking Co-Creator - IBM


Volunteering

Venture Fellow - Venture Cooperative - Laconia capital
Board Member - Talk Media
Producer/Photographer - DreamHack